Compare software for property research, list preparation and follow-up using the same workload. This guide is research-based; we have not run a head-to-head performance test.
We reviewed Propelio around the decisions real estate investors usually make before signing up: plan cost, MLS comps, skip tracing, driving-for-dollars workflow, CRM usefulness, direct mail options, data coverage, and how it compares with larger platforms such as PropStream, DealMachine, BatchLeads, REsimpli, FreedomSoft, and Carrot.
Because pricing and feature limits can change, treat this page as a decision guide rather than a live contract quote. Before buying, verify the current plan terms on Propelio's checkout page.
Propelio gives wholesalers everything they need - MLS comps, off-market leads, skip tracing, direct mail, CRM, and D4D - starting with a free plan.
View Propelio plans →Wholesaling is a high-volume, margin-driven business. You are not holding properties for months or managing renovations - you are finding distressed properties, getting them under contract at a discount, and assigning that contract to an end buyer for a fee. Speed is everything. The faster you can find a lead, contact the owner, get a property under contract, and market it to buyers, the more deals you can close in a given month.
This means the software you use needs to excel at very specific things that general real estate tools may not prioritize. Here are the six capabilities that matter most for wholesalers, ranked by importance:
With these criteria established, let us dive into the platforms that perform best across each of these dimensions.
Propelio takes the top spot because it is the only platform that delivers genuine excellence across every category a wholesaler needs, at a price point that makes sense for businesses of all sizes. Starting with a free plan that includes real MLS comps and property search, and scaling through Beginner ($29/mo), Intermediate ($49/mo), and Advanced ($98/mo) tiers, Propelio grows with your business without forcing you to overpay for features you do not yet need.
For wholesalers specifically, Propelio's off-market lead engine is a standout. The platform surfaces distressed properties, high-equity properties, absentee owners, and other motivated seller profiles across all 50 states. With 17 million-plus listings and data updated every 15 minutes, the lead database is both deep and current. The skip tracing pulls verified phone numbers and mailing addresses with a single click, achieving industry-leading match rates.
The direct mail system lets you design postcards and letters, target specific property lists, and launch automated follow-up campaigns that continue reaching out to sellers while you focus on other aspects of your business. The CRM tracks every lead through your pipeline with status updates, communication logs, and scheduled follow-ups. The driving for dollars feature maps your route, captures property details, and feeds everything directly into your pipeline.
Perhaps most importantly for beginners, Propelio lets you start wholesaling without any upfront software cost. The free plan provides enough functionality to find leads, pull comps, and begin reaching out to sellers. You only pay when your deal volume justifies the upgrade. This risk-free entry point makes it the clear choice for new wholesalers.
PropStream's massive 150-million-property database makes it a powerhouse for wholesalers who prioritize data breadth above all else. The filtering system is among the most granular in the industry - you can create hyper-targeted lead lists based on equity percentage, ownership duration, lien status, tax delinquency, property condition, and dozens of other criteria. If you want to build a list of every absentee owner in a specific zip code who has owned their property for more than 15 years and has at least 50% equity, PropStream can do it in seconds.
The trade-off is cost. At $99/month with additional per-use charges for skip tracing and direct mail, PropStream is one of the more expensive options. The interface, while functional, feels dated compared to newer platforms. And the lack of a free plan means you are paying from day one, even while you are still learning the wholesaling process. For experienced wholesalers doing high volume who need maximum data flexibility, PropStream is excellent. For beginners or budget-conscious wholesalers, there are better values.
If your wholesaling business is built around driving for dollars, DealMachine is purpose-built for you. The mobile app is the best in the business at what it does: GPS tracking maps your driving route in real-time, you tap to add properties to your list, the app instantly pulls owner information, and you can send a postcard to the owner before you even drive away from the property. The workflow is seamless, intuitive, and fast.
DealMachine also offers a property database, skip tracing, and a built-in dialer for calling leads - all solid features. The CRM, however, is basic and does not offer the pipeline depth of Propelio or FreedomSoft. The free plan gives you enough to get started, and the $49/month tier is reasonably priced. Our main concern is that DealMachine is a D4D-first platform that has added other features around it, rather than a complete wholesaling solution from the ground up. If D4D is your primary or only lead source, it is a top choice. If you need a more complete toolkit, look higher on this list.
When evaluating BatchLeads, test the list filters, duplicate handling, mail templates and export workflow you need. Confirm current allowances with the vendor rather than treating this guide as a measured product ranking.
Beyond lists and mail, BatchLeads offers solid skip tracing, a capable CRM, and a decent driving for dollars feature. The platform is competitively priced at $47/month for the entry tier. The main drawback is the learning curve - BatchLeads packs a lot of features into its interface, and new users can feel overwhelmed during the first few days. Once you learn the system, though, it is a powerful wholesaling tool that punches above its price point.
FreedomSoft was designed by wholesalers for wholesalers, and it shows in every aspect of the platform. The CRM and workflow automation are the most sophisticated in the industry - you can create complex automated sequences that trigger based on lead actions, deal stage changes, and time-based rules. If you are doing 20+ wholesale deals per month and managing a team, FreedomSoft's automation can save you dozens of hours per week.
The all-in-one platform includes lead generation, comps, skip tracing, direct mail, contract management, and deal disposition. The deal marketplace connects you with cash buyers, and the platform handles document management and electronic signatures. It is, by any measure, the most complete wholesaling-specific software on the market.
The barrier is price. Starting at $147/month and scaling up to $397/month for full features, FreedomSoft is a significant investment. For beginners or part-time wholesalers, the cost is hard to justify. For high-volume operators, the ROI is clear - but you need to be generating enough deal flow to cover the subscription before the investment makes financial sense.
REsimpli takes a refreshingly simple approach to wholesaling software. Instead of cramming every possible feature into the interface, the platform focuses on doing the core wholesaling workflow well: find leads, skip trace, contact, follow up, and manage your pipeline. The interface is clean, modern, and easy to navigate, making it the fastest platform to learn for new wholesalers.
The CRM is solid, the skip tracing works well, and the automated follow-up sequences are effective. The property database covers the basics but does not match the depth of PropStream or Propelio. At $49/month, REsimpli is a good value, especially for investors who prioritize ease of use over feature density. If you find other platforms overwhelming and want something that just works without a steep learning curve, REsimpli is the right choice.
| Feature | Propelio | PropStream | DealMachine | BatchLeads | FreedomSoft | REsimpli |
|---|---|---|---|---|---|---|
| Starting Price | Free / $29 | $99/mo | Free / $49 | $47/mo | $147/mo | $49/mo |
| MLS Comps | Yes Real MLS | Yes | No | No | Yes | No |
| Off-Market Leads | Yes Excellent | Yes Excellent | Yes Good | Yes Excellent | Yes Good | Yes Good |
| Skip Tracing | Yes Included | Yes Extra $ | Yes Included | Yes Included | Yes Included | Yes Included |
| Direct Mail | Yes Automated | Yes Extra $ | Yes Postcards | Yes Best | Yes Good | Yes Basic |
| Driving for Dollars | Yes | Yes | Yes Best | Yes | Yes | Yes |
| CRM | Yes Full | Yes Good | Basic | Yes Good | Yes Best | Yes Good |
| Contract Mgmt | Yes | No | Yes Excellent | |||
| Buyer Marketplace | No | No | No | No | Yes | No |
| Best For | All Wholesalers | Data Power Users | D4D Specialists | List Builders | High Volume | Beginners |
Not all wholesalers operate the same way. The best software for you depends on your business model, experience level, and deal volume. Here are our recommendations based on the most common wholesaler profiles.
Start with Propelio Free. You need a platform that lets you learn the fundamentals without any financial risk. Propelio's free plan gives you MLS comps to practice ARV calculations, a property database to search for leads, and enough basic functionality to attempt your first few outreach campaigns. Once you get your first property under contract, upgrade to the Beginner plan ($29/mo) for skip tracing and more advanced features. Total startup software cost: $0.
Propelio Intermediate ($49/mo) or BatchLeads ($47/mo). At this volume, you need robust lead generation, reliable skip tracing, and automated direct mail. Both platforms deliver these capabilities at similar price points. Choose Propelio if you value MLS comps and a cleaner all-in-one experience. Choose BatchLeads if you want the most powerful list-building and direct mail tools available.
DealMachine ($49/mo) or Propelio. If your primary lead source is driving neighborhoods and identifying distressed properties, DealMachine's purpose-built D4D app provides the smoothest mobile workflow. However, if you also need MLS comps, a stronger CRM, and better direct mail capabilities, Propelio includes a solid D4D feature alongside its comprehensive toolset.
FreedomSoft ($147+/mo) or Propelio Advanced ($98/mo). High-volume operators need advanced automation, team management, and sophisticated workflow tools. FreedomSoft delivers the most complete automation suite in the industry. Propelio Advanced offers excellent value with strong features across every category at a lower price point. The choice depends on whether you need FreedomSoft's advanced contract management and buyer marketplace features.
Propelio Free or Beginner ($29/mo). No other platform offers this level of functionality at zero or near-zero cost. The free plan alone provides more wholesaling-relevant tools than some competitors charge $50/month for. Propelio is the clear value leader in the wholesaling software space.
Propelio gives you the complete wholesaling toolkit - starting free, no credit card required.
View Propelio plans →Having the right software is only half the equation - you also need a proven workflow that leverages your tools effectively. Here is the step-by-step process that successful wholesalers follow, with the software actions at each stage.
Step 1: Build Your Lead List. Use your platform's property search and filtering tools to create a targeted list of 200-500 potential motivated sellers in your market. Filter by criteria like high equity, long ownership duration, absentee status, tax delinquency, and code violations. In Propelio, save this as a recurring search that automatically adds new matching properties.
Step 2: Skip Trace Your List. Run the entire list through your platform's skip tracing tool in a single batch operation. This pulls phone numbers, email addresses, and mailing addresses for every property owner on your list. Expect a 70-80% match rate for quality services.
Step 3: Launch Outreach. Start with phone calls to owners with good phone matches. Simultaneously, launch a direct mail campaign targeting the entire list. Most platforms let you automate the mail campaign so it runs on a schedule without daily involvement from you. First-class mail typically generates 1-2% response rates, so you need volume.
Step 4: Track and Follow Up. Log every interaction in your CRM. Set automated follow-up reminders. Most sellers will not respond to the first touchpoint - plan for 5-7 contacts across phone, mail, and email before expecting a response. The CRM ensures no lead falls through the cracks during this multi-week process.
Step 5: Analyze and Offer. When a seller expresses interest, pull comps immediately using your platform's MLS data. Calculate the ARV, estimate repairs, determine your maximum allowable offer, and present the numbers to the seller. Speed here is critical - motivated sellers often contact multiple investors, and the first credible offer usually wins.
Step 6: Contract and Market. Once under contract, market the deal to your buyer list via email, your investor website, and any built-in marketplace features. The faster you connect with a qualified end buyer, the faster you close and collect your assignment fee.